New Partnership Enhances Visibility For Maine's Credit Unions
March 3, 2015
To increase exposure for Maine's Credit Unions in the Bangor area, Maine's credit unions have entered into a new partnership with Cross Insurance Arena in Bangor.
As a result of the new sponsorship agreement, the message, "Use A Credit Union and Own It - Maine's Credit Unions," will light up the openings and intermissions of major events via the LED ribbon board that surrounds the arena. The advertising was seen at the recent state high school basketball playoffs by nearly 45,000 people attending over the past month. Upcoming events include regional garden and boat shows, along with several musicals and sports events in the spring.
Debra Trautman, VP of Corporate Marketing for the Maine Credit Union League, said, "The Cross Insurance Arena is the major indoor venue for eastern and northern Maine so it provides a perfect addition to enhance our presence in this area."