Maine League Recognized For Financial Education Initiatives, Results  

April 17, 2014

Recently, the Maine Credit Union League received a First-Place Desjardins Award for Financial Education for its initiatives and results achieved during the 2012/13 school year. The award was presented at a special Awards Reception held by the Credit Union National Association (CUNA) in Washington, D.C.

During the past year, the Maine League, through a variety of initiatives programs and leadership, significantly expanded participation and awareness of youth financial literacy in Maine.   As a result of these combined efforts, Maine’s credit unions held a record number of 25 Financial Fitness – Money Management Experience events with a record number of 4,800 participants attending one of them (an increase of 600 more than previous year’s record), media coverage that exceeded all expectations, the passage of the first, comprehensive financial literacy education in a number of years, as well as legislative support and participation, new avenues to reach students, parents and teachers about the subject of financial education.  One of the new fairs held was for high school students that were homeschooled, a growing segment in Maine.  The new fair came about from the leader of the Home Schoolers Association watching a segment about the fairs on a newscast.  The homeschooled students responded so positively to the first fair that two have been scheduled for the upcoming school year.  A total of 12,800 students were exposed to and/or introduced to financial education and money management concepts during the 2012/13 school year (representing a 20% increase over 2011/12 school year).
“We remain committed to having a leadership role in expanding the understanding of financial education in our State, particularly among high school students.  The recognition reinforces these efforts,” remarked John Murphy, President of the Maine Credit Union League.