Fourth Young & Free Maine Spokester Announced

June 30, 2014

After a search that drew applicants from 18 to 25 year-olds from throughout the state, one has emerged victorious in her pursuit of the ultimate prize—a dream job as the Young & Free Maine spokesperson, or “Spokester”.  Mallory Lavoie, a 24-year-old native of Madawaska who now lives in Orono, is the winner of the fourth Young & Free Maine spokesperson job search!   This news was unveiled at special announcement at the Maine Credit Union League’s Annual Meeting and Convention in Portland, where it was celebrated in the presence of nearly 600 credit union representatives.  The program’s third Spokester, Lauren Reeves, will complete her one-year term in early July.

Mallory was awarded the position after receiving the most public votes, as well as for her suitability for the job through the "If I were a Spokester" phase of the competition.  Mallory graduated from the University of Maine with a B.A. in Journalism and French in 2012, before beginning work for the Indian Island Elementary and RSU 26 school systems.  She says that her understanding of 18 to 25 year olds in the state makes her the right fit for the job. Through fun and entertaining videos, blogs and interviews across all social media platforms, she says she will help this generation answer tough financial questions through basic money-managing skills and real-life situations.   This new adventure will allow her to do just that, as she hits the road to explore the state and all its credit unions have to offer her generation.

“We were extremely impressed by the quality of the content our finalists created, as well as the effort they put into campaigning for this coveted position,” John Murphy, President/CEO of Maine Credit Union League, said. “Through the combination of her videos, blog entries, and her skilled performance in media interviews, Mallory was a stand-out applicant, and proved that she has the writing skills, on-air presence and ability to communicate with Maine’s 25 and under crowd that make her an obvious choice for this exciting opportunity.”

As the spokesperson for Young & Free Maine, Mallory will work on behalf of Maine’s credit unions in a year-long contract with salary. She will serve as a reporter and advocate for her age group, attending events and creating daily online content including blog articles and videos to keep an information hub for the 25-and-under crowd in Maine.  She has also been outfitted with tools of the trade, including a digital video camera, smart phone with a paid contract for the year, and a Mac Book Pro laptop, which she will be able to keep at the end of her term.  She was also handed the keys to the Young & Free Maine Chevy Cruze, which she will have use of during her term. 

Mallory won the position after an intense competition with her fellow finalists, Alexis Albert, a 24-year-old from Old Orchard, and Andrew Soucy, a 20-year-old from Biddeford.

The search for the Young & Free Spokester is part of a greater initiative for 18 to 25 year olds called Young & Free Maine. It includes a financial headstart with a new account called the free4ME Account, designed with 18 to 25 year olds in mind. Maine is the only New England state to offer this program, which has proven successful in connecting with Gen Y in regions throughout North America.  For more information, visit