Marketing Series: Developing, Maintaining and Sustaining Brand Loyalty

Financial institutions offer many of the same products and services to their accountholders. So, how do you differentiate yourself and maintain member loyalty once you earn their business? This webinar will address the current landscape of the financial industry and how it has altered consumers’ brand experience. You’ll learn the reasons for brand loyalty among the many generations served by the financial industry. This program will also look at the development and maintenance of today’s modern brands within and outside the financial sector and delve into what loyal members have come to expect.

For more information and to register, click here.