Marketing Series: Advertising and the New Media Mix: What’s Right for Your Credit Union?

Today’s marketing staff face a big challenge: expanding the member base by reaching across diverse demographics using the optimal marketing mix, often with a limited budget.  Learn about today’s marketing trends, media-buying strategies, appropriate messaging, and trackable return-on-investment metrics.  This webinar will look closely at traditional media and the advantages of going digital, along with the real data it provides.  You’ll be encouraged to rethink your media-buying strategy in a way that makes sense for your institution.  Join us to hear about effective member-retention strategies, reexamine your unique market areas, and learn how to attract and retain a new generation of members.  This webinar will help you assess the allocation of your advertising dollars in today’s fast-paced digital world.

For more information and to register, CLICK HERE.